KEY MANAGEMENT

Lee Yean Fung
Group Chief Executive Officer

Lee Yean Fung is the Chief Executive Officer of the Group. She joined the Group in October 1997 as Marketing Executive and was promoted to various leadership roles throughout the years. She was then appointed as the Chief Executive Officer of B.U.M. Marketing (Malaysia) Sdn Bhd in 2013, before assuming her role as Group Chief Operation Officer in November 2014. Ms. Lee was appointed as the Group Chief Executive Officer under the principal subsidiary companies, namely, Anakku Sdn. Bhd. and Audrey Sdn. Bhd. on 1 April 2022 as successor to Mr. Cheah Yong Hock, who has retired.

Ms Lee graduated with a Bachelor of Business Administration from the University of Central Oklahoma, USA. Ms Lee has been involved in the lingerie industry for the past 15 years covering various roles including sales operations, trade marketing, retail and procurement. Prior to joining the Group, Ms Lee was attached to General Label & Labelling Malaysia, a company involved in printing and labelling industry.

Daniel Kok Tai Meng
Chief Financial Officer

Daniel Kok Tai Meng, is the Chief Financial Officer of the Company. He joined the group in February 2009 as Senior Finance Manager and was promoted to his current position in 2011.

Mr Kok is a fellow-member of the Association of Chartered Certified Accountants, United Kingdom, and also a member of the Malaysian Institute of Accountants. He is responsible for the Group’s overall financial health and position as well as providing key analysis to drive value added decision making to the group’s corporate strategies. Mr Kok started his career as an auditor with Lim, Cheh and Chang Public Accountants. He later joined L’Oreal Malaysia Sdn Bhd where he had gained exposure in finance and business operations and controlling. Subsequently, he joined F&N Coca Cola Sdn Bhd overlooking commercial controls for Modern Trade Division.